AndrewWinston - Finding the gold in green

While the "greening of the supply chain" has been in the works for decades, the movement has really taken off in 2010. In the last few months, a number of corporate giants have announced new initiatives that pressure suppliers to do much more to measure and manage their environmental impacts. The big guns asking the questions include Pepsi, P&G (more in a future post), and IBM.
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I recently spent two nights at the lovely, high-end Westin hotel in Ft. Lauderdale, FL. When I first entered my room, every lamp and light in the place was on...plus two radios...the hotel is forcing its customers to face two conflicting messages, one conservation-oriented and one theoretically welcoming, but blatantly wasteful.
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After a long weekend of family and sun, centered around our annual rite of Americana, I've been thinking about what a modern declaration of independence would look like. What is the modern tyranny that controls our lives?
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