October 27, 2010

Some Gems From Seth Godin

Business guru Seth Godin is on a bit of a tear lately on issues related to sustainability.

Three posts that grab me...

Efficiency is Free -- makes the case that, as always, efficiency is the cheapest path, and it mentions 'heresy', which I'm obviously a big fan of!

What Does Pro-Business Mean? (Hint: it's not about maximizing shareholder value only).

Deliberately Uninformed, Relentlessly So [A Rant] - Ok, to be fair this is about general ignorance, but it certainly applies to the discussion of green and climate change science, which has been the target of one of most organized and powerful disinformation campaigns in history. I'll have a post on my Harvard Business Review blog next week related to this topic...

Enjoy Seth's wisdom...

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