February 23, 2011

What is "Zero Waste" - And Why Should You Care?

My monthly (or so) e-letter is out. If you don't receive it, here's a quick summary and link to the latest...

What is "Zero Waste" - And Why Should You Care?

If we’re to believe the flurry of press releases over the last year, organizations of all stripes are trying to drastically reduce the waste they send to landfills. In the years since Subaru announced a “zero waste” facility in 2004, the pace of announcements has risen, and they’ve come from a broader range of organizations.

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For this e-letter I interviewed a number of sustainability execs and waste leaders from GM, Pepsi, Interface, Waste Management, and others. I ask (and I hope answer) a few key questions:
1. Why are companies doing this?
2. What does zero waste mean?
3. How else can we think about waste reduction?

See the full post here...

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