The Big Pivot

The Big Pivot

"A must-read for anyone interested in the future of business and our world."

Paul Polman, CEO, Unilever

"…the blinking red warning light on the dashboard for every CEO."

David Crane, President and CEO, NRG Energy

"…a voice that's respected by the world's leaders in politics, NGOs, and business."

David Steiner, CEO, Waste Management

"Winston's most important and impactful work to date—better even than Green to Gold"

L. Hunter Lovins, founder and President, Natural Capital Solutions

"...a call to action in a time of radical change and competing priorities"

Thomas J. Falk, Chairman and CEO, Kimberly-Clark

"…a must-read road map for business success in the twenty-first century."

Jeff Seabright, VP, Environment & Water Resources, Coca-Cola

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We live in a fundamentally changed world. It's time for your approach to strategy to change, too.

The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are under intense pressure as a billion more people enter the global middle class, demanding more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny.

This is not some futuristic scenario or model to debate, but reality today. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing business dearly and putting our society at risk. The mega-challenges threaten our ability to run an expanding global economy and profoundly change "business as usual." But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play and the winners of this new game will profit mightily.

The way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the big pivot.

The Big Pivot provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like BT, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started now.

Early Praise for The Big Pivot

"We've reached a tipping point. Our planet and our society are at risk. Business has a historic opportunity and a responsibility to lead the world down a more just, rich, and sustainable path—one that creates more value for companies, communities, and countries. But where should executives begin? Winston's The Big Pivot offers a radical new direction for business that also represents the most practical path forward. Hand this book to your nearest change agent to get started. This book is a must-read for anyone interested in the future of business and our world."
− Paul Polman, CEO, Unilever

"Andrew Winston's The Big Pivot is the blinking red warning light on the dashboard for every CEO responsible for keeping an enterprise running in a world besieged by unprecedented environmental and social challenges and constraints. By focusing on what's most important—the long-term survival and prosperity of the customer—he lays out a road map for a major shift in consciousness and purpose for the private sector. In compelling, earnest language, he describes the 'new normal' of business, giving business leaders a way to formulate a game plan for long-term success by capitalizing on opportunities in the face of the ultimate disruptive change."
− David Crane, President and CEO, NRG Energy

"In The Big Pivot, Andrew Winston has identified issues for business that require more than just a minor change of behavior—these big challenges demand an urgent 'pivot' by business for our own survival. NGOs and government have urged change, but Winston knows from his work with big corporates that if business leaders change incentives and demand engagement throughout their value chains, pivots will happen. I hope CEOs and other business leaders step up and read this book and then own the drive for much better outcomes for their companies and the world."
− Lauralee Martin, CEO, HCP

"Andrew Winston offers a unique perspective in the ocean of writers who focus on sustainability. Winston completely understands what drives environmental issues, but he also understands what can solve environmental issues—a focus on how companies can drive growth and innovation through sustainability. Winston's practical approach to the largest issues of our generation makes his a voice that's respected by the world's leaders in politics, NGOs, and business."
− David Steiner, CEO, Waste Management

"The Big Pivot is Winston's most important and impactful work to date—better even than Green to Gold. It's a wake-up call for you, your boss, and whoever sits in the corner office. Winston gives us a uniquely useful take on strategy in a volatile world. The Big Pivot offers business a much-needed plan of action and links the actual impacts of climate change and other planet-scale pressures to business's bottom line. Capitalism is about to change for the better."
− L. Hunter Lovins, founder and President, Natural Capital Solutions; coauthor, The Way Out

"Andrew Winston's The Big Pivot provides thought-provoking perspectives into some of the biggest issues facing companies around the world. Increasingly, business leaders are realizing that 'business as usual' will not be enough to address the world's challenges. Winston issues a call to action in a time of radical change and competing priorities."
− Thomas J. Falk, Chairman and CEO, Kimberly-Clark

"A resounding call to action for business to embrace the risks of climate change, resource constraints, and radical transparency and turn them into strategic growth opportunities . . .a must-read road map for business success in the twenty-first century."
− Jeff Seabright, Vice President, Environment & Water Resources, Coca-Cola

"Andrew Winston zeroes in on the important issues we need to address in this century, while providing a guide to realistic tools and strategies that companies can use to tackle them. The Big Pivot distills many of the complexities and challenges in the business community and beyond, and it provides a thoughtful and informative analysis for all readers."
− Jochen Zeitz, cofounder and Cochairman, The B Team; former CEO, PUMA

"Andrew Winston is a radical pragmatist. For anyone despairing that we can't move beyond incrementalism, here is an antidote. In The Big Pivot, Winston shows with guts and gusto how companies can address a hotter, scarcer, and more open world—and thrive."
− Malini Mehra, founder, Centre for Social Markets (India)

"The Big Pivot is a must-read for environmental and business professionals alike. Winston makes a compelling and logical case for why companies and leaders have a tremendous opportunity to drive transformative changes. The Big Pivot shows that the perception that radical equals risky is false. Non-action, more than action, is where the real risk lies. A compelling and fascinating read."
− Rob Bernard, Chief Environmental Strategist, Microsoft

"Winston powerfully articulates more than just the mega-trends impacting the dynamics of the new world order for business; he also provides an instructive guide to how business can not only survive but thrive in this new reality. The Big Pivot offers an invaluable blueprint for building a resilient company in the rapidly changing context of a planet in peril."
− John Replogle, President and CEO, Seventh Generation

"Once we burned heretics at the stake, but as we move further into the Big Pivot we must find, empower, and replicate the heretical innovators, entrepreneurs, investors, and policy makers now blazing trails to a more sustainable future. Andrew Winston serves as a modern Dante, guiding us through a seismically convulsed landscape of risk and opportunity."
− John Elkington, cofounder, Environmental Data Services, SustainAbility, and Volans; coauthor, The Power of Unreasonable People; and author, The Zeronauts

"All businesses today need smart sustainability strategies that make both economic and environmental sense. Those who make the 'pivot'—to incorporate natural resources into their bottom line—will thrive in a rapidly changing world. The Big Pivot shows the way."
− Mark Tercek, President and CEO, The Nature Conservancy; author, Nature's Fortune

"In the coming years, the fate of the planet and all species, including humans, will be decided. The threats are real, and all our global organizations—companies, governments, and nonprofits—will need to collaborate in new ways to solve the world's largest challenges. Andrew Winston's The Big Pivot is the right book for these challenging times, providing business and public-sector leaders a radical, yet practical, new plan for how business will need to operate."
− Peter Seligmann, Chairman and CEO, Conservation International

"The science is clear: man-made climate change represents a serious threat to our collective well-being, and we're running out of time to take action. The Big Pivot shows what climate change and other human-caused pressures such as resource constraints mean for business—and what companies can do about it."
− Michael E. Mann, Distinguished Professor of Meteorology, Penn State University; author, The Hockey Stick and the Climate Wars

"In The Big Pivot, Andrew Winston makes the choice stark: large corporates can embrace the greatest wealth creation opportunity of our time, or go the way of companies whose business models were destroyed by previous rounds of innovation—in this case resource-efficiency innovation."
− Jigar Shah, founder, SunEdison; author, Creating Climate Wealth

"The world of corporate sustainability is fast-moving, subtle, and correspondingly hard to interpret. Andrew Winston is the archetypal 'insider-outsider'—with huge knowledge of the inner workings of many of the key companies in the vanguard of corporate sustainability today, combined with a robust independence and analytical flair. That's what makes The Big Pivot such a timely and fascinating read."
− Jonathon Porritt, founder, Forum for the Future; author, The World We Made

"Our times call for a massive elevation of consciousness around societal imperatives—and we must leverage the power of capitalism to that end. Andrew Winston takes a pragmatic approach in calling for dramatic business-model evolution to drive progress. In particular, to 'collaborate radically' we need much greater transparency and aligned incentive structures across the capital markets. Private-sector leadership has the capacity to make this Big Pivot. Now it needs the will."
− Erika Karp, CEO, Cornerstone Capital

"In The Big Pivot, Andrew Winston has beautifully captured the changing nature of our world. More important, his highly readable book shows the way forward for businesses that want to take advantage of and profit from new opportunities—and build twenty-first century solutions."
− Aron Cramer, President and CEO, BSR