Green to Gold
The Definitive Book on the Greening of Business
Now in paperback, newly revised and updated
"Green to Gold provides the definitive thinking on how business leaders can address Environmental issues."
- Michael Porter, Professor, Harvard Business School
For its 30th anniversary publication, Inc. Magazine created a "Business Owner's Bookshelf", a list of 30 books to guide entrepreneurs and managers. The books covered over 70 years of management writing from How to Win Friends and Influence People to Good to Great and beyond. Green to Gold, a new classic, was included on this list.
Since it was published, Green to Gold has become the leading book on green/sustainable business. With over 100,000 copies in print and appearing in seven languages, Green to Gold is now also available in paperback, revised and updated.
Green to Gold explores and explains what every executive must know to manage the environmental challenges facing business and society. It offers cutting-edge strategies and tools to help companies find their way in a world of resource constraints and pressures from all sides. Green to Gold focuses on innovation, execution, and making environmental thinking both a core business strategy and a driver of long-term growth.
Environmental pressures are here to stay, and executives need business-savvy advice on how to profit from them. The paperback edition includes a new preface on the forces driving business down a green path, a new section with frequently asked questions from executives around the world, and new and updated stories reflecting new realities throughout the book. Green to Gold includes stories of groundbreaking work from companies as varied as Toyota, Wal-Mart, BP, Nike, and IKEA. Green to Gold version 2.0 could not have come at a better time.
More Praise for Green to Gold
No executive can afford to ignore the Green Wave sweeping the business world. This book shows how to make sustainability a core element of strategy–and profit from it.
- Chad Holliday, Chairman, DuPont
The future of our country depends on getting on a sustainable track...Green to Gold blazes a trail for corporate leaders of all kinds to follow.
- Michael Morris, CEO, American Electric Power
...Rich with both big-picture thinking and practical suggestions that will help bankers, analysts, fund managers, and investors stay on top of the 'Green Wave.'
- Larry Linden, advisory director, Goldman Sachs
A compelling blueprint for how companies can address critical environmental problems.
- William K. Reilly, former administrator, US Environmental Protection Agency
...a must read for the twenty-first century CEO.
- Tensie Whelan, Executive Director, Rainforest Alliance