How Can Environmental Strategy and Thinking Help Your Company Succeed? Introducing Winston Eco-Strategies.
Winston Eco-Strategies (WES) is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. WES works with clients to improve environmental and financial performance. Environmental thinking creates value in four ways (and we help companies identify opportunities in all areas):
- Increasing revenue through product innovation and expanded market share
- Enhancing brand value by setting and exceeding environmental commitments…and then communicating them effectively to all stakeholders
- Reducing risk by identifying potential problems long before they can hurt the reputation and revenues of the business
- Slashing operating expense through smart use of resources
Context: Intense Pressure on Companies
Fortune Magazine wrote an extensive piece on the role of chaos in business. The moral: constant change, as paradoxical as that sounds, is now a reality. Where companies once had decades to work and hone business models before being challenged to create new ones, they now have just years, or even months.
Globalization, transparency, and technology are major drivers of this new dynamic. But right up there with those heavy-hitters is the "Green Wave," the powerful combination of legitimate and pressing environmental challenges (such as climate change) and a dizzying array of new and forceful stakeholders (such as NGOs and your own employees) who care about these issues. Environmental pressures are changing marketplaces rapidly. The need to develop flexible, robust corporate eco-strategies is now an imperative.
These forces are shaking the foundations of nearly every industry. Companies are feeling pressure from business customers and end consumers alike to explain, and improve, their environmental performance. The best companies are developing rich, thoughtful, and effective strategies to deal with, and profit from, this new world. Winston Eco-Strategies can help you get there.
See Services for more information on how.