Helping Your Company Navigate the World's Mega Challenges
"Andrew has been an essential advisor to me personally and to Unilever as we position the company for future growth. His network and extensive knowledge of sustainability and global mega-trends has helped us develop smart strategies and aggressive goals – Andrew played a pivotal role in setting our target to use 100% renewable energy by 2020."
Kees Kruythoff, CEO, Unilever North America
The Imperative: The Need for the Big Pivot
The business world is facing unprecedented change. The mega trends that are changing the world in profound ways present new risks and opportunities for companies of all sizes and in all sectors. The World Economic Forum's 2014 Global Risks survey asked the world's business and political leaders to rank their biggest concerns. The top 10 global risks all fell into two categories: economy-wide concerns (fiscal crises, unemployment, inequity) and climate and natural resources (water scarcity, the risk of the world not addressing climate change, and more extreme weather). In addition, other fundamental global shifts, particularly the transparency that technology now enables, are putting companies under a powerful microscope and forcing them to answer new questions from customers, consumers, communities, governments, and employees.
Why Winston: A Catalyst for Change
Businesses need new skills, strategies, and tactics to navigate and profit in this new world. Winston Eco-Strategies (WES) is uniquely qualified to provide some answers. Over the course of nearly 15 years, Andrew Winston has developed a large base of knowledge about the world's environmental and social challenges; developed strategies, tactics, and frameworks that businesses all over the world have used as a platform to manage and profit from these tectonic shifts; and worked directly with companies to rethink their strategies and execute against a new vision. He brings and unusual combination of business training and acumen, deep knowledge about the world's mega trends and how they're evolving, and communication skills to catalyze change.
Services: Areas of Focus
Winston Eco-Strategies, along with its strategic partners, can help companies solve specific problems and achieve new goals. Every engagement is different, but questions answered or topics of focus include:
- Goal-setting: Based on the deep research and database WES developed, and made mostly public at www.pivotgoals.com, we can assess a company's environmental, social, and business goals; place them in context against peers and best practices; and develop short and long term targets. We can also help the company develop "science-based" goals that set targets of areas like carbon and water to match what the scientific community says is necessary.
- Product and Service Innovation: Andrew helps companies ask tough, heretical questions about their businesses to prompt deep change. WES can work with executives, division heads, and brand leaders to rethink their products and services and what's required of them by customers and society in a hotter, scarcer world.
- Product ranking methodology: WES has helped large consumer products companies review or develop internal programs or criteria to qualify their products as "green" for their own goal-setting and to help drive innovation. For example, Andrew reviewed the definitions and process behind Johnson & Johnson's "Earthwards" product designation program.
- Inspiration and engagement: We can assess engagement programs for their depth and effectiveness and recommend some partners or strategies to improve how employees contribute to the company's business goals. Through speeches and workshops, Andrew can also directly inspire more action and buy-in at all levels of the organization.
- Valuation (in partnership with PwC): A key question that every organization asks is, "What's the value of 'sustainability' initiatives to the business." PwC has tools that were developed over decades to help put numbers on the hard-to-measure in business, both externalized value (such as natural capital) and indirect value that does impact the business today, but is not currently measured well.
- Marketing, branding, and communications: We have reviewed many sustainability and CSR reports, as well as consumer and B2B marketing programs and advertisements. The purpose is to benchmark and provide a perspective on whether the reporting represents leadership in both communications and action. The marketing review assesses how effective the messaging may be for the target audience.
- General best practice advice: There are many other areas that come up in ongoing advisory meetings where WES can provide perspective based on Andrew's books, writings, and extensive research on what other companies are doing.
How We Work
Andrew Winston partners with clients in a variety of ways, including:
- Single day engagements, which may start with a context-setting talk (see speaking page for more details) and then lead to Andrew conducting or contributing to a workshop with key executives or larger groups of staff.
- Single-topic, short consulting/advisory projects, such as a review of a sustainability report or strategy plan/document, or an assessment of the company's goals or employee engagement plans.
- Larger, traditional strategy consulting projects with defined objectives and time constraints. Consulting work is often conducted in conjunction through a partnership with PricewaterhouseCoopers US, but Winston Eco-Strategies can draw on a range of partners with specialties in green marketing, advertising and communications, clean tech, employee engagement, and much more.
- Ongoing strategy advisory board participation (usually on retainer), which may include regular in-person meetings with top executives and quarterly calls to review strategy or dive deep into specific areas.